RadioShack is one of the oldest retailers in the U.S. It was founded in 1921 and in the early 1960s was purchased by Tandy Corp. The Tandy name was used for some of Radio Shack's retail stores. RadioShack is currently a takeover target. There have been rumors that the company may be taken private via a leveraged buyout or purchased by Best Buy (NYSE: BBY - News), probably for its locations. Best Buy would certainly not keep the RadioShack brand because it is considered downscale and does not have the reputation for quality products and service that Best Buy enjoys. RadioShack has already begun to rebrand itself as "The Shack," an indication that it knows the older brand is a burden.
Now wait a second... what? The Shack?? Who thought THAT was a good idea for a new name? "The Shack" sounds like somewhere you might store your lawnmower, or take a shit.
"Hey, I'm goin' to The Shack"
"You mean the basketball guy?"
"No, it's a place. They sell stuff."
"The Shack... sells things? Like what?"
"RC cars, batteries and such."
"Why would anyone sell electronics out of a shack?"
"Why don't YOU shut your FACE??"
Well, that's how it sounds in my head anyway. Seriously though, couldn't they think of a better name than that? Let me think, a failing store that sells electronics... How about "Circuit City". I hear that name is available now and it seems to fit, for some reason.
Here's the full article.